The University of Arkansas is determined to build a better world by providing transformational opportunities and skills, promoting an inclusive and diverse culture, nurturing creativity, and solving problems through research and discovery, all in service to Arkansas.

Since 1871, our fundamental purpose as a land-grant institution and state flagship remains unchanged — to serve the state of Arkansas as a partner, resource and catalyst by:

• Providing access to a comprehensive and internationally competitive public education, and fostering student success across a wide spectrum of disciplines.
• Utilizing research, discovery and creative activity to improve the quality of life, develop solutions to the challenges we face and drive the state’s economy.
• Contributing service and expertise through outreach, engagement and collaboration.

Our mission provides a broad outline of the work required to achieve our vision – that the University of Arkansas represents the best of public higher education, advancing Arkansas while building a better world.

A campus-wide, collaborative effort led by Chancellor Joe Steinmetz resulted in eight Guiding Priorities and measurable goals that provide direction for the university’s Strategic Plan. This roadmap for our future is articulated through unifying themes that describe who we are, what we do and why it matters.