Ubon Ratchathani University (UBU) was founded in 1987 as a regional campus of Khon Kaen University. It was established as a university by Royal Charter in 1990. It aims to provide educational opportunities for the people of Northeast Thailand, servicing specifically the provinces of Amnat Charoen, Mukdahan, Nakhon Phanom, Sakon Nakhon, Si Sa Ket, Ubon Ratchathani and Yasothon. It supports and encourages research that benefits the local, national and international communities, and promotes activities that preserve the cultural identity of the area.
The University’s logo is in the form of a Lan Chang period chedi, a religious structure common in Esarn. The chedi contains a lotus blossom resting upon a three-tiered pedestal representing the main rivers of the province, the Mekhong, the Chii and the Moon. The two bottom petals of the blossom represent the qualities of morality and intellectuality that the University strives to develop in its students. The three top petals represent the “Triple Gem” of Buddhism, a recognised pathway to happiness. The pink of the lotus is the official colour of the province, and the blue outline of the logo represents the strength and stability of the University. The yellow background is the official colour of the University.