Senac São Paulo’s path is expressive in its importance for building and spreading marketplace-targeted knowledge in Brazil. The starting point occurred on January 10, 1946, when the Decree-laws 8,621 and 8,622 authorized the National Confederation of Commerce (CNC) to install and manage commerce teaching schools throughout Brazil. From this point, Senac started its activities, materializing the educational commitment of commerce and service entrepreneurs. Quality and a pioneering nature have marked the institution’s history and are widely acknowledged. The portfolio of educational products and services keeps up with the accelerated pace of society trends and is distributed through a complete structure, currently consisting of the Senac University Center – Águas de São Pedro Campus, Campos do Jordão Campus and Santo Amaro Campus, in the southern region of São Paulo – and 56 other units distributed throughout Greater São Paulo and other cities in the State of São Paulo. The spaces have state-of-the-art equipment, comprising ambiences where every day students experience enhanced standards in professional practice. A good example is the work at the hotel-schools – Grande Hotel Campos do Jordão and Grande Hotel São Pedro –, which harmonically integrate their commercial activities with educational practice.