We value profits, but on top of them, we also value how they’re made. That’s why we’re adding a new dimension to how we measure success: not just in profits and power, but also in responsibility and its integral role in shaping society. This added dimension gives us a competitive advantage. It helps us gain a better understanding of the true cost and value of our decisions, and the awareness to make them smarter moving forward. Adding this to every decision we make is helping us stand out. Because when we look past the balance sheets everyone else is focused on—when we look deeper into what’s actually driving them—we give ourselves an edge in competitive markets across the globe. The mission of The George Washington University School of Business is to have a lasting intellectual impact by: Offering quality education through innovative programs which provide theoretical frameworks and real-world learning experiences. Engaging in rigorous scholarship that advances knowledge in the management of organizations in the global environment. Contributing as a local, national and global citizen. We do this within a community built upon respect, integrity and active engagement.